Writing
On running a membership business
Practical pieces about renewals, retention and the mechanics of keeping a roll. No listicles, no filler.
- Membership management3
- Retention1
Membership management
Monthly vs annual membership plans: what the trade-off really is
Annual plans buy retention with cash and flexibility. Here is how to think about the discount, the churn maths, and where quarterly actually wins.
7 min read
Membership management
Membership expiry reminder examples that don't read as spam
Renewal reminder templates for seven days, three days and expiry day, plus the rules that keep them feeling like a courtesy rather than a campaign.
6 min
Retention
Why members lapse, and the two weeks that decide it
Most lapses are not decisions. They are the absence of one. That changes what you should do in the fortnight around an expiry date.
5 min
Membership management
How to track membership renewals without a spreadsheet
Spreadsheets do not tell you who lapses tomorrow. Here is the small set of rules that makes renewal tracking reliable, whatever tool you use.
6 min
Stop chasing renewals from memory
Member & Co. puts the people about to lapse at the top of the screen, every morning.